Several aspects of your marketing strategy plan should be considered:
- Company's current situation (include SWOT - Strengths, Weaknesses, Opportunities, Threats)
- Target customers - Current and potential customers
- Marketing goals - SMART: Specific, measurable, achievable, realistic, time-bound
- Marketing tactics - Audience specific advertising, public relations, print marketing, email, social media, events, etc.
- Budgeting
