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Business Plan/Elevator Pitch Competition: The Elevator Pitch

Resources and Guides to creating successful business plans and elevator pitch presentations.

Now that you have an idea...

You need to learn about and understand:

  • The People: Potential customers (licensees, influencers, end users)
  • The Industry: Find the NAICS or SIC code for your industry and read an industry report.
    Go to Business Insights Essentials login (student # and 2 digit birth month/last two of birth year), click on the Industry tab and search with the code.
  • The Competition (companies selling similar products/technologies, licensors) Find the same way as the industry lookup but click the Company tab. Use Google as well.
  • The Funding: Potential collaborators (associations, organizations, advertising agencies, media)

How to Craft Your Elevator Pitch