Marketing  

 Demographics - who are customers; how do they spend their money

• Demographics Now_ Projections of consumer behavior
• Demographics NOW Tutorial- http://www.screencast.com/t/l4Sjjv2z7kX8

 Company Information via Library databases ( products and marketing news)

• Lexis Nexis Academic - SWOT
• Use left hand sidebar and select Company
• Select Company Profiles -
• Enter your company name on top search box (Pulldown to "Company"
• Enter keyword: SWOT on second search boc
• See results - SWOT for extnesive discussion
• Business Soruce Complete (EBSCO)
• Hoovers

Industry databases

• Business Insights: Essentials (Gale)
• BusinessSource Complete (EBSCO)
• Hoover's Industry - not all free

Industry Lookups

• Industry – Nat. Industry Index codes look up -  http://www.census.gov/eos/www/naics/
• United States Department of Labor - http://www.doleta.gov/brg/indprof/
• Industry - SIC Look Up -  http://www.osha.gov/pls/imis/sicsearch.html
• Industry - Census - National Am. Industry Code look up -  http://www.census.gov/eos/www/naics/  
• Industry Sampler - Census -  http://www.census.gov/econ/census02/data/industry/index.html
• Bureau of Labor Statistics - Career Guide to Industries --  http://www.bls.gov/oco/cg/
• Demographics for Market Plan – City Data.com – Info by zip code, etc. -  http://www.city-data.com/ 

Government Websites:

• Census - http://www.census.gov/econ/index.html

Marketing Tutorials 

•  Business Source Complete - SWOTS (More>>Company Profiles) -
  http://www.screencast.com/t/oJ3MRi4evO2V

• Business Insights: Essentials -http://www.screencast.com/t/E4lzLLZR
  
• Lexis Nexis Acad. - SWOTs ( from Company Profiles)
  http://www.screencast.com/t/MVNjmt8XNaR
  
• Lexis Nexis Company Dossier -
  http://www.screencast.com/t/RQSWKd26
  
• Hoovers -     http://www.screencast.com/t/7x6cTijS

Market Plan - Who are my customer

• Demographics Websites – City Data  http://www.city-data.com/ 
• U.S. Census Bureau Publications—http://www.census.gov
• Statistical Abstract of the United States
  http://www.census.gov/prod/www/statistical-abstract-us.html
• Advertising Age's American Demographics, 2005-
  Monthly report in Ad Age and section on AdAge.com analyzing trends and consumer insights

Demographics of Business Area:

• http://www.sba.gov/advo/research/profiles/09fl.pdf  - SBA - Small Business Statistics for Florida

 Pinellas County & Tampa Bay Business Climate

• Pinellas Planning Council  —  http://www.co.pinellas.fl.us/ppc/maps.htm
• Pinellas County Economic
  http://www.pced.org/stats_forms/subcategory.asp?id=55876
• Pinellas County Planning
  http://www.pinellascounty.org/Plan/pdf_files/plan_to_stay.pdf

Nationwide

• City Data -  http://www.city-data.com - great information by zip code

American Spending

• Professional Associations often publish statistics on how much people spend in their industry.  Google offers a selected listing
  —http://www.google.com/Top/Business/Associations/By_Industry/
• Bureau of Labor Statistics:Consumer Expenditure Survey.  US Dept. of Labor
  http://www.bls.gov/cex/

Tools to help locate market information on company:

• Alexa http://www.alexa.com/siteinfo
• Defines who uses website, how often it is visited, etc.