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Marketing  

Includes databases on demographics, marketing tutorials, company information, and industry forecasts
Last Updated: Feb 14, 2013 URL: http://spcollege.libguides.com/marketing Print Guide RSS UpdatesEmail Alerts
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Library Databases for Marketing/Company Information

 Demographics - who are customers; how do they spend their money

 Company Information via Library databases ( products and marketing news)

Industry databases

Industry Lookups

Government Websites:

Marketing Tutorials 

 

Websites -Market/Demographics

Market Plan - Who are my customer

Demographics of Business Area:

 Pinellas County & Tampa Bay Business Climate

Nationwide

American Spending

  • Professional Associations often publish statistics on how much people spend in their industry.  Google offers a selected listing
    —http://www.google.com/Top/Business/Associations/By_Industry/
  • Bureau of Labor Statistics:Consumer Expenditure Survey.  US Dept. of Labor
    http://www.bls.gov/cex/
     

    Tools

    Tools to help locate market information on company:

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