Capstone Research Help for College of Business Students  

Capstone Research Tutorials - downloadable tutorials are at bottom of page.

Business Source Complete (EBSCO) Database

HOOVERS Database

Business Insights Essentials (Gale) Database

Lexis Nexis Academic Company Search

 Library Databases - Locate companies competitors and industry information   

• Business Source Complete (EBSCO)

• Industry & company profiles; marketing
  Search keyword examples:  athletic footwear and industry profile
  
• Company Profiles - use top navigation bar
  - MORE >> Pull down to Company>>type company name.
  
• Business Insight: Essential In (Gale)
  Company & Industry
  

• Hoovers

• LEXIS NEXIS ACADEMIC

  • Company Search box on Easy Search front screen- FINANCIALS
  • Company Profiles - search company name and SWOT
    
    
• Individual Companies
• Reebok research in Business source Complete 
• Sporting Goods - Reebok

 NAICS

• 316219 –leather athletic shoes (excludes rubber soles with canvas tops
• 316211 rubber/plastics footwear fabric uppers

• United States Industry Report

  • http://www.census.gov/epcd/ec97/industry/E316219.HTM  leather athletic shoes
  • http://www.census.gov/prod/ec02/ec0231i316211.pdf  canvas, rubber soled sneakers

 Industry News

• Alacra Industry Spotlights
• Just-style.com

Associations

• American Apparal & Footwear Association
• Associations Online
• Google Industry Associations