The internet is on 24 hours a day - you can't be!But you can still stay in touch with your customer or reader at the time and channel that's most convenient for them by using an autoscheduler to manage your posts.
Autoschedulers can't take the place of personal interaction. That is, after all, the advantage that social media offers over traditional advertising or communications. But they can help increase distribution of your content and provide a web presence when you're not personally available, increasing both the width and depth of your communication. Additionally, autoschedulers frequently provide tracking, helping you determine the results of your social media efforts.