Condensed from Hootsuite -
Social Video refer to a video as carefully crafted as a Super Bowl commercial or as raw as a live stream on Facebook or Periscope. Because each social network has a unique audience, social videos need to be optimized for different channels. Optimize for the channel and shareability. The video should act like a conversation between you and your target audience like any successful social media communication. The video does not need to 'go viral' to be a success, but shareability among your target market is key.